Underground Rave ; Total Involvement | TRUEYOU x TOYOTA

4. Januar 2018


Two weeks ago I’ve been invited to an underground rave by True You and Toyota. They simply drove their new modell C-HR into an amazing location and opened the trunk of the car where they installed the DJ Desk, how cool is that? I am happy to have the chance to be part of that cool video that they’ve created! Let me give you a little background information about that collaboration:


A fashion brand and an automobile manufacture- does this even fit together? Since Austria is not very brave with new marketing strategies it’s something new and maybe a little unconventional. Since True You and Toyota are both standing for individuality, style and they encourage everyone to believe in themselves, the collaboration couldn’t be a better fit!


I really hope the advertising trends are going more into this direction. It has so much more quality to spend a whole evening at an impressing bunker location, really feel „the total involvement“ while dancing to techno beats until you get into a trance state, compared to those boring conventional „product placements“ most of the companies are doing. That kind of  influencer marketing just makes so much more sense especially to reach young target groups and it is more social and fun for everyone involved!


"All these people in the same city on the same night…we knew it wasn´t a coincidence."Für all jene, die unsere gemeinsame TrueYou Journey als Movement und Anreiz dafür sehen Branchen neu zu erfinden haben wir dieses Projekt gemeinsam mit Toyota Österreich realisiert und die Secret Underground Raves ins Leben gerufen: BUNKERZ by TrueYou – Total Involvement. Let´s walk through this door together.#CHRTY #TrueYouCHR #ToyotaCHR

Posted by TrueYou on Sonntag, 17. Dezember 2017

in collaboration with True You.

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1 Comment

  • Reply Lilli 12. Januar 2018 at 14:23

    Mega coole Fotos !!!!!

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